Daniel Craig has some critical strikes. In the event you did not know earlier than, you’ll now due to a brand new Belvedere Vodka advert. Directed by Taika Waititi and launched on Nov. 9, the industrial includes an elaborate dance sequence that reveals a unique facet of the James Bond actor.
Craig begins the industrial in black and white, wanting classically glamorous on the Pont Neuf bridge in Paris. As he passes by paparazzi, enters a automobile, and emerges on the opposite facet, nonetheless, he undergoes an entire transformation. The video is now in coloration, and Craig sports activities a black leather-based jacket and sun shades he shortly flings off. That is when the enjoyable begins.
With all the boldness on this planet, Craig struts throughout the garden, dancing his manner into the ultra-luxe Cheval Blanc lodge and two-stepping as you have by no means seen earlier than. He swaggers backwards by the revolving doorways, hip thrusting within the elevator, and snapping his fingers to the beat. (Fosse’s affect, maybe? Simply us?) After splashing by the psychedelic color-changing pool, Craig arrives at his final vacation spot: the liquor cupboard. “Lastly,” he says as he takes a sip.
Waititi himself additionally makes an look, being proven calling “minimize” from behind the scenes. “Let’s go once more . . . simply be your self,” he tells Craig, who smiles, revealing tooth gems of his initials. Whereas nobody can take credit score for the vitality Craig brings to the set, if after watching you end up a large admirer of Craig’s dancing, choreographer JaQuel Knight is the particular person to thank, in keeping with Individuals. Waititi’s accomplice, Rita Ora, additionally reportedly helped with the upbeat soundtrack in addition to rapper Giggs.
“It is simply good to do one thing the place it is like, ‘Oh, is that this the true Daniel? Possibly this can be a completely different model of Daniel than we have ever seen?'” Waititi advised GQ in a Nov. 9 interview concerning the manufacturing of the advert. “He simply was nice and he wasn’t cynical about it, and he wasn’t reticent. He simply leaned straight in.” Watch Craig “lean in” to the fullest extent above, and see him bust out strikes we did not even know he had.