Psy is king of YouTube, and don’t you forget it.
The Korean rapper unveiled his glinting Diamond Play Button in a video posted Sunday. YouTube hands these out to celebrate popular YouTubers, and diamond scores the 10 million subscriber milestone.
Psy’s trophy goes as his latest two singles, “I Luv It” and “New Face” intersect 30 million views each.
He also still maintains the title for the most viewed YouTube video in its own history, for his breakout make, “Gangnam Style.”
Psy isn’t the first channel to reaching 10 million Jenna Marbles, Ryan Higa and the Fine Friend have done so before him but he emphatically carries that trophy with his signature swagger.