It is solely January, however 2023 continues to be Paris Hilton’s yr. Throughout NBC’s protection of the NFL wild-card recreation between the Los Angeles Chargers and Jacksonville Jaguars on Saturday night time, Hilton appeared in an immediately unforgettable advert touting the XXXIII Olympic Summer time Video games coming in 2024. The video games are set to happen in Paris, which makes Hilton the right particular person for the marketing campaign.

The brief advert kicks off with Hilton strolling throughout a surprising room towards a pair of terrace doorways as a voiceover intones, “Subsequent summer season, the eyes of the world will probably be on . . .” at which level the previous actuality star turns to the digital camera and says, “Paris.” Immediately, the advert cuts to footage from previous Olympic video games earlier than reducing again to a disillusioned Hilton, who appears to comprehend it is the town that is the star this time, not her. “Oh . . . the opposite Paris,” she says.

Coming in at simply 20 seconds, the business is each efficient and humorous — and ideal for Hilton, who will get to channel her “Easy Life” persona once more. However whereas the advert is enjoyable, the outtakes are even higher. NBC launched a second video that includes the “Stars Are Blind” singer making an attempt to get up an lovable tiny canine, quipping that they need to change the title of the French capital as a result of “it is complicated” and saying her most well-known catchphrase — “that is sizzling” — in French. (“C’est Chaud!”)

Hilton additionally launched an announcement by way of an NBC press launch sharing how excited she is to companion with the community for the Olympics. “The Olympics are so iconic, and Paris is, in fact, one in all my very favourite cities so it has been actually particular to have the ability to take part within the countdown to get followers excited in regards to the 2024 Video games!” she stated.

Along with releasing an announcement, the 11:11 Media CEO additionally shared just a few behind-the-scenes photographs from the shoot on her Instagram. “Had a blast on set for my @NBCOlympics business 🏅 #LovesIt 💖 Have you ever seen it? 🤔 #ParisOlympics,” she captioned the pics.

Except for enjoying off Hilton’s title, the business additionally doubled as an unveiling of the official Paris Olympics emblem. The video games are set to happen from July 26 to Aug. 11, 2024, giving NBC and Hilton loads of time to collab once more.