As typical, Keke Palmer is booked and busy — one thing she finds consolation in as somebody at all times in search of her subsequent gig. On the heels of her newly launched KeyTV platform, the actor, singer, trendsetter, and soon-to-be “Saturday Night time Dwell” host (we might go on) spoke to POPSUGAR about partnering with Doritos in assist of the model’s new DORITOS® Dips launch.
“Issa Rae is an ideal instance of the one that impressed KeyTV.”
“Doritos is saying goodbye to the boring snacks, and we’re bringing in that massive dip power to each desk with their model new DORITOS® Dips,” she says. “Once they mentioned they have been doing this, I used to be very excited that they considered me.”
Talking of dipping, Palmer has stepped into a brand new position as founding father of KeyTV, one in all her many proud accomplishments. In accordance with her, Issa Rae was an enormous inspiration that helped her mildew the imaginative and prescient for the community. “Issa Rae is an ideal instance of the one that impressed KeyTV, particularly with regards to the digital house as a result of she was the primary person who I believe actually did that in a means that was simply subsequent degree,” Palmer explains. “I positively do not need to act like there weren’t different folks on the market creating, however I believe the way in which that Issa Rae did it with ‘Awkward Black Lady’ was simply so inspiring.”
Palmer notes that Queen Latifah — who she labored with in 2004’s “Barbershop 2: Again in Enterprise” — was additionally a significant affect for KeyTV. “I grew up watching folks like Queen Latifah, who not solely broke boundaries as an entertainer herself, from being a rapper to a singer, to an actor, to a producer . . . [She’s] accomplished every thing,” Palmer says. “She additionally has been an enormous a part of placing me able to develop and excel, not solely as an artist, but in addition financially. So KeyTV has been an enormous ardour of mine that, I do not know if I at all times knew, however behind my coronary heart, I’ve at all times felt like, ‘Man, the extra alternatives I get, the extra that I would like to have the ability to share what I’ve realized.'”
Palmer hopes her digital community may be creators’ “means of getting that inventive and monetary freedom,” she says. She considers having blueprints from friends like Rae, Latifah, and even Kevin Hart — whom she credit for being “very useful and supportive” — as much more encouragement for her community. And now with 20 years of business expertise beneath her belt, her subsequent focus is increasing KeyTV right into a platform that’ll catapult the careers of different creators.
“They do not at all times get the platform that they should be seen and for his or her work to get on the market,” she says of millennials, Gen Z, and BIPOC creatives. “So for me, I assumed, ‘OK, you realize what? I’ve this expertise and I’ve this platform that I have been engaged on for the final 20 years. What if I created house that I might then lend that viewers to and assist a few of these different creatives get those self same eyes on them?'”
“On the identical time, [also] exhibiting my viewers not solely the entertaining content material from the exhibits we create and produce, however the perspective of what goes into making these exhibits, [too],” she continues. “It is truthfully an enormous motive why I needed to work with Doritos as a result of they’re at all times discovering methods to stay on the forefront of tradition and join with younger, various teams of shoppers. All of it very a lot aligned for me by way of simply what I am attempting to do, the type of eyes that I am type of attempting to deliver to it, and the type of manufacturers that I need to work with which can be going to assist me do this.”