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How Sixthman is Reworking Competition Cruises

Festivals are a foundational place to construct group. It’s a spot for hundreds of like-minded followers, all congregating for the same have to launch and united with enthusiasm for his or her favourite artists. For Jeff Cuellar, the VP of Occasions, Advertising and marketing, and Neighborhood for Sixthman, it is a driving pressure behind the corporate. Since 2001, Sixthman has been crafting immersive and artist-led festivals which might be held on a somewhat distinctive location: a cruise ship.

They’ve elevated the quantity of cruises they provide considerably in the previous couple of years, and it’s straightforward to see why — Sixthman cruises are designed to be partaking, distinctive voyages that mix followers’ ardour for his or her favourite artists with the unforgettable expertise of a cruise. Not solely have they supplied thrilling cruises within the music world, with artists like KISS, Paramore, and Weezer, however they’ve expanded their strategy to supply cruises with athletes, comedians, influencers, and extra.

Sixthman has had an enormous 2022, they usually just lately wrapped the Emo’s Not Lifeless Cruise, which featured Dashboard Confessional, New Discovered Glory, Underoath, Plain White T’s, and plenty of extra nostalgia-forward artists. Waiting for 2023, they’re persevering with to supply distinctive, selective cruise experiences, together with the “Cruise Excellent” Cruise, which is headlined by the beloved comedy and sports activities group Dude Excellent.

They’re consistently searching for artistic methods to deliver individuals collectively at sea, they usually’re actually considering exterior the field; one of many cruises they provide is Chris Jericho’s Rock n’ Rager, which brings WWE wrestlers collectively to compete on a full dimension wrestling ring for the “Oceania Championship Belt,” all whereas rock bands rage on within the background. Sixthman may even attain a 15 yr milestone for the Cayamo cruise, which options dozens of musicians together with Jeff Tweedy, Andrew Chicken, and Trampled By Turtles, and can set sail on February tenth, 2023.

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These cruises usually are not simply music festivals, they usually’re not simply cruises, both: The aim is to unite cruise goers from these numerous devoted fan communities, and to provide attendees a once-in-a-lifetime expertise onboard with the artists and influencers they admire.

As a longtime Bonnaroo vet and one of many instrumental figures in making the competition what it’s immediately, Cuellar’s ambitions for Sixthman are held to a excessive customary. “Actually, the sky’s the restrict with these items,” Cuellar tells Consequence over Zoom. “I feel we solely have room for development. And it’s simply gonna be ensuring that we don’t get rid of any of that ‘secret sauce,’ that we’re capable of preserve going at a price that that is sensible. And, after all, to maintain placing our passengers and our company and our artists first.”

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