On Friday, Jan. 27, the Academy of Movement Image Arts and Sciences introduced it is conducting a “evaluation of marketing campaign procedures” after Andrea Riseborough’s shock greatest actress nomination for the indie movie “To Leslie.” Though the movie is not talked about instantly within the Academy’s assertion, the evaluation is reportedly in response to the film’s Hollywood-backed grassroots Oscars marketing campaign. Within the wake of the information, actor Christina Ricci is looking out the Oscars for being “elitist” in relation to its marketing campaign procedures.

Per Selection, the Academy’s official assertion notes the evaluation is partially a response to the way in which movies are campaigning within the digital age. “It’s the Academy’s purpose to make sure that the Awards competitors is carried out in a good and moral method, and we’re dedicated to making sure an inclusive awards course of,” the assertion reads. “We’re conducting a evaluation of the marketing campaign procedures round this yr’s nominees, to make sure that no tips have been violated, and to tell us whether or not adjustments to the rules could also be wanted in a brand new period of social media and digital communication. We’ve got confidence within the integrity of our nomination and voting procedures, and assist real grassroots campaigns for excellent performances.” (POPSUGAR reached out to the Academy for touch upon the evaluation however didn’t obtain a direct response.)

Riseborough was nominated after her Hollywood friends hosted personal screenings of “To Leslie” and campaigned for her through social media. Amongst those that supported the actor are her fellow greatest actress nominee Cate Blanchett, Jane Fonda, Charlize Theron, Kate Winslet, Gwyneth Paltrow, Courteney Cox, Edward Norton, Jennifer Aniston, and Minnie Driver.

Within the wake of the announcement, Ricci is condemning the Academy for tainting Riseborough’s fame and perpetuating a system that tends to primarily honor movies backed by huge price range, studio-funded award-season campaigns. “Appears hilarious that the ‘shock nomination’ (which means tons of cash wasn’t spent to place this actress) of a legitimately sensible efficiency is being met with an investigation,” she commented on Selection’s Instagram submit concerning the information. “So it is solely the movies and actors that may afford the campaigns that deserve recognition? Feels elitist and unique and admittedly very backward to me.”

Ricci continued, “And I am positive she had nothing to do with the campaigning. These items aren’t managed and determined by the actors themselves and but now her nomination will probably be tainted by this. And if it is taken away disgrace on them.”

After the Oscar nominations have been introduced, Riseborough spoke with Deadline about how shocked she was to listen to her identify known as. “I am astounded,” she mentioned. “It is such an sudden ray of sunshine. It was so onerous to imagine it would ever occur as a result of we actually hadn’t been within the working for anything. Although we had lots of assist, the concept it would really occur appeared so distant . . . I am not fully positive how the f*ck this occurred.”

If Riseborough’s nomination is rescinded, her spot within the class is not going to get replaced. Within the historical past of the Oscars, solely 9 nominations have ever been rescinded.