It’s no secret that in the case of their Finest New Artist class, the Grammys are likely to stretch the definition of “new.” This yr’s no totally different, as they’ve nominated the 23-year-old Latto, a rapper who’s been on the scene since 2016. She’ll be up towards Anitta, Omar Apollo, Domi & JD Beck, Muni Lengthy, Samara Pleasure, Måneskin, Tobe Nwigwe, Molly Tuttle and Moist Leg for the dignity.
It’s been nearly 4 years since Latto’s breakout hit “Bitch from da Souf,” which is licensed platinum, and over two years since she was included in XXL’s coveted Freshman Class. Even “Massive Power,” her most profitable single to this point, has been out since September 2021; “Massive Power (Reside)” can be nominated within the Finest Melodic Rap Efficiency class. Hell, she has already been nominated for a “Finest New Artist” kind of accolade in 2020 because of the BET Awards. Per regular, “music’s greatest night time” is enjoying catch up.
To the Grammys’ credit score, although, the previous yr has seen the younger artist’s profile skyrocket. Following up “Massive Power” with the full-length 777, Latto has solely grown in prominence, cementing herself as a artistic drive with endurance. Even BET, after recognizing Latto as a brand new artist two years prior, re-upped and topped Latto as 2022’s Finest New Artist at this yr’s ceremony. She actually deserves the popularity – the Grammys simply went about it in a really Grammy-ish approach.
Nonetheless, these on the Grammy voting committee are probably not alone of their current discovery of Latto. As such, listed here are 5 issues to know in regards to the up-and-coming rap star. It’s also possible to take a look at the complete record of nominations right here.
1. Earlier than her music profession, she was a drag racer
In an XXL video interview, not solely does Latto reveal she’s been rapping because the age of 10, however she drops the bomb that she was initially set to comply with in her father’s footsteps and grow to be a drag racer. Rising up in Atlanta, a number of of Latto’s members of the family had been deep into town’s drag racing communities. She recollects the occasions like they had been block events or household reunions, full with acquainted faces and grilled meals.
In fact, it wasn’t lengthy earlier than she determined she was extra serious about music than vehicles, and only a few years later, she’d be taking her first steps to changing into identified within the scene.